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Artificial intelligence on track to overhaul European businesses in 2025 [Video]

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Global Marketing Strategies

A new European research report reveals that artificial intelligence is on track to overhaul businesses in 2025, with over two-thirds expected to integrate AI-powered software by the end of next year. 

While AI is set to redefine many industries in the year ahead, not all sectors and markets are equally positioned to benefit, the State of European BusinessTech 2024 report found. 

It paints a nuanced picture of European BusinessTech, highlighting both transformative potential and emerging disparities expected in 2025. 

Contrary to fears that AI might disrupt the Software-as-a-Service (SaaS) model, the report highlights that AI is supercharging SaaS growth rather than replacing it. 

The report found that businesses are increasingly turning to SaaS solutions enhanced with AI capabilities, driving a surge in spending.

In 2024 alone, investment in SaaS and supporting tech infrastructure grew by over 20%, while spending on Generative AI infrastructure surged by 30%.

The report highlights that workforce disparities are becoming more pronounced in Europe with automation advancing rapidly in desk-based roles, …

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