How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
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Artificial Intelligence at Boeing Two Use Cases [Video]

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Global Marketing Strategies

Boeing, founded in 1916, is a global aerospace company and one of the largest aircraft manufacturers in the world. Headquartered in Arlington, Virginia, the company operates in commercial airplanes, defense, space, and security sectors. 

In 2022, Boeing reported revenues of $66.6 billion, a significant increase from $62.3 billion in 2021. However, the company faced a net loss of $5.1 billion in 2022. As of 2023, the company’s revenue was $77.794 billion, and the net loss was $2.222 billion. 

These figures represent an increase in revenue but a continued net loss for Boeing in the 2023 fiscal year.

While specific overall AI investment figures are not publicly available, Boeing has made strategic moves in this area. These include a $50 million commitment to AEI HorizonX’s second venture fund in 2022, which partly focuses on AI-related startups, and a 2017 investment in SparkCognition, an AI company. 

Boeing’s AI initiatives span various …

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