Blue Cross Blue Shield (BCBS) is a federation of 35 independent health insurance companies that provide coverage to over 100 million Americans. The organization’s national headquarters is located in Chicago, Illinois, while individual BCBS companies operate in various states across the country.
Blue Cross Blue Shield (BCBS) companies have demonstrated strong financial performance in recent periods. In the first half of 2023, BCBS companies collectively reported $7.5 billion in net income. BCBS has significantly invested in AI and digital health technologies to enhance patient care, streamline operations, and improve member experiences.
Harvard Business Review notes that Blue Cross Blue Shield of Michigan (BCBSM) has transformed from the least to the most efficient user of technology within the Blue Cross system, as measured by technology cost per employee. They have adopted various new technologies, including cloud computing, security protocols, mobile support, and over 20 AI applications.
This article explores two compelling use cases that illustrate how Eli …