ARound and Los Angeles Rams Team Up With Princess Cruises and Uber Eats to Launch Groundbreaking AR Broadcast Integration and Fan Engagement Platform [Video]

Stagwell’s (STGW) ARound platform is designed to be easily activated by any team or brand, offering a scalable, commercial-grade AR solution that integrates seamlessly into live broadcasts and mobile experiences.

LOS ANGELES, Oct. 28, 2024 /PRNewswire/ — ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell (NASDAQ: STGW), and the Los Angeles Rams have teamed up with Princess Cruises and Uber Eats to revolutionize how AR is integrated into live sports broadcasts and in-stadium experiences.

ARound and the Rams debuted this technology last month during the Rams home opener at SoFi Stadium. ARound’s automatic camera integration allows AR effects to be broadcast on the Infinity Screen, blending live game moments with dynamic AR content. Complementing the broadcast, ARound’s mobile browser-based platform allows fans to localize AR interactions, marking a new era for sports entertainment that gives fans a more immersive way to engage all game long.

“We’re transforming how AR enhances live …