Arm’s 2025 CPU plans include a big push in PC performance [Video]

You would think that Arm, which arguably has been the vanguard in the smartphone and PC industry push for improved power efficiency, would double down on that strategy in its plans for 2025. Actually, it’s sort of the opposite.

PCWorld sat down at CES 2025 with Chris Bergey, senior vice president and general manager for Arm’s client line of business. Bergey is responsible for both the smartphone as well as the laptop and tablet business, where Arm’s designs are licensed by companies like Qualcomm and Apple, who tweak and eventually manufacture them as finished goods.

Arm provides multiple types of licenses, but the two most common types are a core license, where a customer will buy a verified core that includes an Arm Cortex CPU, Mali GPU, or other intellectual property. Arm also sells architectural licenses to companies like Apple, which gives them the freedom to design their own cores …