The city says unpermitted building wraps could face enforcement fines.
SAN DIEGO — If you’re going to Comic-Con or just walking downtown, you may have noticed there’s a lot more advertising this year in the form of building wraps on high-rises.
“I think it’s nice. It’s very welcoming,” said one couple from Cincinnati, Ohio. “I love the art. I love the animation. Very welcoming. It can make you fan without realizing you were a fan before.”
Take a look around the Gaslamp Quarter near the San Diego Convention Center and you’ll see wall-to-wall building wraps. Advertising for Teenage Mutant Ninja Turtles is on apartment buildings. The sitcom Abbott Elementary is plastered across the side of Petco Park. Sponge Bob Square Pants is on the Hard Rock Hotel.
Lori Brabant is CEO of KAP Media, the company responsible for most of the Comic-Con 2024 building wrap advertising.
“In 2012, we did our first wall wrap, which was at the …