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Are Allergy-Free Spirits Legitimate? Allergists Break It Down [Video]

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Global Marketing Strategies

Consumers have many choices on what to drink. More than ever, in fact. And companies are always looking to stand out from the pack. One way that brands are differentiating from one another is to label their spirits as “allergy-free.” And they often charge a higher price because of it. 

There is a lot of fluidity with this term. Some companies use it to describe spirits made without gluten or grain. Others boast that their spirits are free of nightshades, which include tomatoes, eggplants, potatoes, and peppers. Many of these aren’t typically used in alcohol, anyway. 

But with the allergy-free label that’s being increasingly slapped on spirits, it’s worth asking: Are allergy-free spirits for real, or is this just another meaningless marketing term? We consulted with professional allergists to get their take.

It’s hard to make a blanket statement about every product that claims to be allergy-free. Allergists say this …

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