Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In [Video]

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents.

When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity.

AI agents are the latest AI trends to crop in sales and marketing, but are they worth it? Let’s get into some of the points covered in the episode:

• What is an AI agent?
• When to Use AI Agents
• AI Agents in Content Marketing
• Concerns with AI Agents

What is an AI agent?

According to Shah, an AI agent is a piece of software that uses AI to accomplish a multi-step goal.

“There are varying definitions of what an AI agent actually is,” he says. “There is a spectrum …