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User Experience (UX) Design

Apples Next Frontier: AI for Everyone [Video]

Apple‘s (AAPL) stock has been soaring to new heights, bolstered by the company’s evolution from a hardware-focused entity to a tech giant with a massive, engaged user base of over 1 billion unique users across 2.3 billion devices. Toni Sacconaghi, a senior research analyst at Bernstein, discussed this transition on CNBC’s ‘Squawk Box,’ emphasizing how Apple is now leveraging this installed base to bring artificial intelligence to the masses through its Apple Intelligence initiative and integration with large language models like ChatGPT.

Sacconaghi pointed out that while the recent stock performance might not be solely due to the latest iOS 18.2 beta release, investors are optimistic about the trajectory of Apple’s AI integration. With Apple Intelligence expected to evolve, it’s seen as a key access point for consumers to engage with AI through their iPhones, Macs, or iPads. Despite some market uncertainties, such as questions about AI growth sustainability, tariffs, and …

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