Apples new AI feature prompts privacy concerns NBC Bay Area [Video]

Those who have an iPhone 15 or 16, can now get access to what the company is calling “Apple Intelligence.”

“They really need to get people to understand what they can do with this,” said Ben Bajarin, CEO of Creative Strategies.

It’s a software that Apple said will make it easier to find specific photos, make movies, or simply get more detailed and specific information from an AI-enhanced Siri.

“It’s going to become a regular behavior. People are gonna learn these things, they’re gonna see how they’re useful, they’re gonna see how it saves time, and a lot of that will dictate where they go with their software,” said Bajarin.

But some worry about the potential dark side of AI at our fingertips.

NBC Bay Area’s Raj Mathai spoke to Business and Tech Reporter Scott Budman about Apple’s new AI feature and the possible privacy concerns it comes with.

“I shiver, …