Apple on September 9, unveiled its artificial intelligence-boosted iPhone 16, showing off the long-awaited device hours after Chinese rival Huawei’s tri-fold phone began racking up orders. Apple and technology companies around the world are racing to add AI to products, and phones are expected to be one of the most important battlegrounds. The Cupertino, California-based company also is betting the AI feature will drive consumers to upgrade amid a slowdown in iPhone sales. Apple Intelligence, the company’s AI software, will be used to improve its personal assistant, Siri, as well as enhancing features such as understanding and identifying objects captured by the phone camera.
ET Online | 10 Sep 2024, 08:02 AM IST