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Apple iPhone Sales Fall 24% in China as Huawei’s Popularity Surges | HNGN [Video]

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Global Marketing Strategies

According to research firm Counterpoint, iPhone sales in China dropped 24% in the first six weeks of 2024 compared to a year earlier.

Analysts from Counterpoint Research said the overall Chinese mobile market shrank by 7%, with companies including Apple, Oppo, and Vivo experiencing declines.

Apple’s iPhone Sales Fall in China

(Photo : PATRICK T. FALLON/AFP via Getty Images)TOPSHOT – The Apple iPhone 15 series is displayed for sale at The Grove Apple retail store on release day in Los Angeles, California, on September 22, 2023.

According to reports, the US technology giant faces severe competition from local rivals in the country. China’s Huawei witnessed a 64% increase in sales in its home market during the same period.

Mengmeng Zhang of Counterpoint Research said that Apple was squeezed in the middle on aggressive pricing from Oppo, Vivo, and Xiaomi and a rebound in Huawei sales at the more expensive end of the Chinese phone market.

Huawei suffered for …

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