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Apple has been a ‘little disingenuous with its marketing’ for AI features on iPhone 16 [Video]

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Marketing Technology

Apple has released its new iPhone 16 family of handsets, with the iPhone 16, iPhone 16 Pro, and iPhone 16 Pro Max available across the planet right now… but… where are all those AI features that hte company promised with Apple Intelligence?

The on-device AI functionality that I’ve even seen advertised on TV, where they’ve got Bella Ramsey from The Last of Us looking literally useless without her iPhone and Apple Intelligence. The Hollywood actor… acts… as if she hasn’t read the script given to her, so she gets a summary of it from Apple Intelligence, like that’s meant to make you buy a multi-thousand-dollar new iPhone 16.

Anyway, now there’s analyst Mark Gurman talking about the useless AI features in Apple’s new iPhone 16 handsets and that some of them won’t be fully-baked until 2025, and some of them are radically behind competing AI on the market. Gurman said …

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