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Apple goes in-depth on its commitment to Siri privacy [Video]

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Marketing Technology

After being hit by a lawsuit over “unlawful and intentional recording” of Siri interactions, Apple has agreed to pay $95 million in a settlement. Even so, the company has just published an article reaffirming its commitment to privacy and clarifying how Siri works.

In a post shared on its website for the press, Apple says it is “committed to protecting user data” and reinforced that the company’s products are “built from the ground up” with privacy technologies. According to Apple, the company has never used Siri data to build marketing profiles and has never offered such data to advertisers.

As noted by the company, Siri uses on-device processing when possible, so that requests can be handled offline without the need to send them to Apple’s servers. “For example, when a user asks Siri to read unread messages, or when Siri provides suggestions through widgets and Siri search, the …

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