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Apple Explored Apple Car Partnership With Mercedes-Benz, Tesla And More Report Reveals [Video]

Strategic Partnerships and Alliances

Amidst the ongoing buzz surrounding Apple’s secretive electric car project, Bloomberg’s Mark Gurman sheds light on a previously undisclosed attempt by the tech giant to collaborate with Mercedes-Benz in the development of an Apple Car.

Negotiations with Mercedes-Benz

According to Bloomberg’s report on Wednesday, Apple initiated talks with Mercedes-Benz to forge a partnership for manufacturing the Apple Car. The discussions reportedly spanned several months, indicating serious consideration from both sides in pursuit of an electric vehicle venture.

While negotiations progressed, a significant obstacle emerged as Mercedes-Benz expressed interest in leveraging Apple’s self-driving platform for its vehicles alongside producing the Apple Car. Apple ultimately withdrew from the partnership, confident in its ability to independently pursue the ambitious project after laying the groundwork with Mercedes-Benz.

Exploring Alternatives

In addition to Mercedes-Benz, Apple explored potential partnerships with other automotive giants, including discussions with Ford about the possibility of selling an Apple Car under its Lincoln brand. However, talks with Ford …

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