Apple on Monday unveiled its artificial intelligence-boosted iPhone 16, showing off the long-awaited phone hours after Chinese rival Huawei’s tri-fold phone began racking up orders.
“The next generation of iPhone has been designed for Apple Intelligence from the ground up. It marks the beginning of an exciting new era,” Chief Executive Tim Cook said at a product launch.
Apple and technology companies around the world are racing to add AI to products, and phones are expected to be one of the most important battlegrounds. The Cupertino, California-based company also is betting the AI feature will drive consumers to upgrade amid a slowdown in iPhone sales.
Apple Intelligence, the company’s AI software, will be used to improve its personal assistant as well as enhancing features such as understanding and identifying objects captured by the phone camera.
“Apple Intelligence marks the start of a new era for Siri and makes it more natural, more contextually relevant and more personal to you,” said Apple’s software engineering chief, Craig Federighi.
Story …