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Apple debuted AI on the iPhone today. Here’s what to look out for [Video]

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Global Marketing Strategies

Apple Intelligence launched on Monday, but the rollout is just a glimpse of how Apple hopes to transform its products with artificial intelligence.The tech giant unveiled initial features of Apple Intelligence — its suite of AI tools — on select devices with its latest software update for iPhones, iPads and Macs.Related video above: Apple AirPods Pro’s new hearing aid feature could help people face a problem they’d rather ignoreApple’s AI features for iPhones will be available for free to users with any iPhone 16, iPhone 15 Pro and Pro Max, who update to iOS 18.1. Apple Intelligence is also available for iPad and Mac models that support iPadOS 18.1 and macOS Sequoia 15.With Apple Intelligence, the company is implementing its first set of generative AI tools that aim to change how people use their iPhones and cement Apple’s stake in the AI race against competitors like Microsoft and Google. Generative …

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