Apple canceled a potential cash cow to keep its reputation, now it might be reconsidering [Video]

Apple has a reputation for producing “premium” products with sleek designs and closed off ecosystems. But sometimes the obsession with this design philosophy may just lose the company money. Bloomberg’s Apple insider Mark Gurman says Apple’s marketing team dismissed the idea of a TV stick years ago, opting for the more expensive Apple TV box.

Gurman also believes the company might now be reconsidering, though there’s no way to prove that for certain. A TV stick would definitely be an Apple product worth considering, in my opinion.

For comparison, the Apple TV starts at $129. Yeah, it looks pretty slick, but a lot of that cost is due to the more premium form factor. Not to mention that the A15 processor, loads of RAM, Siri compatibility and access to games from Apple Arcade adds to the cost. As Gurman points out, content subscriptions win over box hardware.