App Marketing Trends 2024 [Video]

Ariel Michaeli, CEO of AppFigure, provides an overview of the key industry trends, opportunities, and challenges facing app marketers in this year’s video presentation. He shares 5 key trends: Downloads down, revenue up
Subscriptions
The first billion
App Store Optimization
Apple Search Ads
A major challenge for app marketers today is that despite consumers spending more on games and apps, acquiring new downloads is becoming increasingly difficult.