Animates lights up a paws-itive change by ditching fireworks M+AD! [Video]

AUCKLAND, Today: Animates, Insiders, and Hearts & Science have launched a new initiative, giving pet lovers the chance to sign a petition to ban public fireworks sales—pets can even sign with their pawprint!

Animates’ goal is to make the world happier through pets. Teaming up with Insiders, they’ve consistently delivered on the We make happy, happen platform.

Nathalie Moolenschot, GM Marketing at Animates, shared, “Over a wine a few months back we challenged the Insiders team to step outside of our planned brand and retail activity and come back with ideas to deliver ‘happy’ in a big, tangible way. What they came back with, got us seriously excited.”

Craig Whitehead, Chief Creative Partner at Insiders, said, “We’re all pet parents at Insiders, so our starting point was drawing on experiences that were preventing our pets from being happy. Guy Fawkes is still terrorising pets every year. This was the perfect opportunity …