AMV BBDO crafts Every Dream Needs a Team to honor Lewis Hamilton adobo Magazine [Video]

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LONDON, UK — As the 2024 F1 season comes to a close at the Abu Dhabi Grand Prix on Sunday, December 08, the Mercedes-AMG PETRONAS F1 Team pays tribute to Lewis Hamilton in a heartfelt global campaign. Titled Every Dream Needs a Team, the campaign honors the seven-time world champion’s remarkable career and the legendary partnership with the F1 team, while championing the sport’s future through the eyes of the next generation.

The global campaign was created by London-based agency AMV BBDO, which won the Mercedes F1 account through a competitive pitch process run directly by the brand.

The work highlights the unique bond between Lewis Hamilton and Mercedes, which stands as the longest and most successful partnership in Formula One history. It is a celebration of a shared legacy: inspiring people to follow their dreams and reminding them of the teamwork behind every triumph.

At the heart of the campaign lies a poignant film that …