Amplifon Surprises Clients with Unexpected Messages from Loved Ones During Hearing Test Marketing Communication News [Video]

Amplifon, the global leader in hearing healthcare, has launched a new campaign in Italy and Spain to raise awareness about hearing loss and the importance of prevention and care. The campaign features real Amplifon customers who are surprised by messages from loved ones during a hearing test, highlighting the emotional impact of being able to hear well.

The campaign’s tagline, “It’s not just your hearing. For us, it’s your life,” reflects Amplifon’s commitment to improving people’s quality of life, a promise that takes shape through audiological expertise, technological innovation, and, above all, the empathy and care that are central to its mission.

According to the World Health Organization, approximately 1.5 billion people worldwide currently live with some form of hearing loss, a number expected to reach 2.5 billion by 2050. In Europe, 56% of people with hearing loss have never taken a hearing test, and only 30% get tested annually.

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