The marketing profession needs a steady stream of skilled talent at every career stage. AMI’s Marketers’ Competency Framework helps you assess your skills, identify gaps, and plan your growth.
It outlines 25 key competencies for career success, with five proficiency levels for each. AMI has also curated global courses to help marketers develop these skills and achieve their goals.
In this video, Kimberly Robbins, a Certified Practising Marketer and long-time AMI member, shares how the framework has shaped her career and supported her team’s success.