AMHF 0059 – Book Club Discussion [Video]

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They say that half of all marketing is math.

John, Lillian and I talk about our latest Book Club Selection – Predictive Analytics – particularly interesting in light of recent high-profile “failures” of big data, actually more like high profile misinterpretations and generalizations of what the big data actually SAID.

Transcript  – Book Club Discussion – Predictive Analytics

Paula Williams: Welcome to our book club discussion this month.

It is somewhat subdued, because we’re having a little bit of a hangover from two events, one is NBAA, which is the world’s largest aviation, business aviation convention. And second is because the elections in the United States were held last night and everybody was up late watching the results.

Anyway, if we’re a little slow, that’s why. But here’s what we’re talking about today. The book that we sent out in November and read, hopefully most of it is …