Many aviation business owners are really concerned about what their competitors are doing. They’re worried that their competitors will copy their features, their advertising, and many other things. It’s a legitimate concern.
But just as often, your competition really isn’t. You aren’t losing customers to them, you’re losing customers to the status quo. In fact, working WITH apparent competitors can be amazingly powerful!
Transcript of Aviation Marketing – Competition that Really Isn’t!
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Announcer: You’re listening to aviation marketing Hangar Flying. The community for the best sales and marketing professionals in the aviation industry.
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Paula Williams: Welcome to aviation marketing Hangar Flying Episode number 22. Today we are talking …