Ames Watson Exec on the Evolution of Retail Marketing [Video]

In this video interview, Alexandra Mason, vice president of portfolio marketing at Ames Watson, a private holding company that owns Lids among other retail brands, discusses the evolution of retail marketing and technology’s influence on marketing strategy. In addition, Mason shares advice for aspiring marketing leaders and why she enjoys working in the retail industry. Lastly, she details her experience attending Total Retail Tech, held Sept. 9-11 in Charlotte, NC.