AMD will unify Radeon and Pro graphics to battle Nvidia’s dominance [Video]

AMD plans to unify the architectures used by its datacenter and consumer graphics architectures in what one company executive is calling a “new DNA,” or a “unified DNA,” that combines its CDNA and RDNA architectures.

The goal is to bring more developers into the fold, a complement to AMD’s adjustment to its consumer Radeon GPU plans to attack mainstream but not flagship enthusiast products.

Like Steve Ballmer’s famous push to land developers, so too is AMD trying to land a core group of software developers that can write apps for Radeon silicon. If AMD concentrates on the small number of customers who will buy a flagship GPU, it won’t attract as many developers as pushing mainstream products, Jack Huynh, AMD’s senior vice president and general manager of Computing and Graphics told a Friday breakfast meeting of reporters at the IFA show in Berlin. Huynh first called the new unified effort “new DNA,” but also referred to it as a unified architecture, or UDNA.

“Part of the …