Amazon’s AI Shopping Guides helps you research less and shop more. Here’s how it works [Video]

The holiday season is quickly approaching and the sweet deals will be wide-ranging and abundant. 

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Amazon released a new shopping tool that uses generative artificial intelligence (gen AI) to help customers research products and provide recommendations when they’re browsing the e-commerce site. Amazon’s AI-powered “Shopping Guides” are being rolled out in the US on Amazon’s mobile website and apps for iOS and Android, allowing users to access specific product information for more than 100 product types, “ranging from TVs, area rugs, dog food, and running shoes, to headphones and face moisturizers. “

The AI Shopping Guides, according to Amazon, are expected to “reduce the time spent researching before you purchase by proactively consolidating key information you need alongside a relevant selection of products, making it easier to find the right product for your needs quickly and easily [and] to help you …