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Amazon shuts down Freevee streaming service [Video]

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Global Marketing Strategies

Amazon is to shut its ad-supported streaming service Freevee after five years, with content from the platform moving to the Prime Video brand. 

Freevee is expected to be phased out in the next few weeks.

Launched back in 2019, Freevee worked as a free ad-supported TV (FAST) channel, featuring shows that had originally premiered on the then ad-free Amazon Prime Video. 

Over time, Freevee also developed its own content such as Bosch: Legacy, Judy Justice, and the reboot of the Australian soap Neighbours.

An Amazon spokesperson said: “To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding.

“There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST …

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