Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

Dive Brief:

• Amazon Live this week introduced a shoppable, free ad-supported channel (FAST) to Prime Video and its Freevee ad-supported video-on-demand (AVOD) streaming service, according to a company announcement.
• The new channel allows U.S. consumers to browse, shop and engage with content they’re watching on their TV screen via mobile devices by leveraging the e-commerce giant’s “shop the show” technology. 
• The channel includes 24/7 programming featuring content from celebrities, creators and brands like Lala Kent (“Vanderpump Rules”), Tastemade and The Bump. The offering, which could help boost Amazon’s ads business, will also include a new original show with Paige DeSorbo (“Giggly Squad”) in June. 

Dive Insight:

Seventy-five percent of U.S. adults are looking at a mobile device while they are watching television, according to 2023 Samba TV research, which helps explains why so many platforms — including NBCU and …