Amapiano and Afrobeats videos saw nearly 4 billion global views on Vevo in 2023

MBW’s Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry. Stat Of the Week is supported by music data analytics firm Chartmetric.

Music from Africa continued to have a significant global impact in 2023.

According to Global Music Report, Sub-Saharan Africa was the fastest-growing recorded music region globally for the second consecutive year in 2023.

It was also the only region globally to surpass 20% growth, with revenues up 24.7% YoY, primarily driven by paid streaming revenues, which grew 24.5% YoY.

South Africa, the largest market in the region, and the home of the global Amapiano phenomenon, contributed 77% of regional revenues after seeing its domestic recorded music market grow 19.9% YoY.

The continued rise of African music was also evidenced last year by key milestones from some of the continent’s biggest global …