AMALGAMATED BANK OF CHICAGO BECOMES “ABOC” AS PART OF MAJOR REBRANDING AND EXPANSION EFFORT [Video]

Chicago’s oldest union bank adopts a new name and logo to reflect its updated digital-first approach and broadened reach

CHICAGO, July 9, 2024 /PRNewswire/ — ABOC, formerly Amalgamated Bank of Chicago, today announced a rebrand, coinciding with the institution’s 102nd anniversary. The bank has unveiled a new name, logo and visual identity, showcasing a modern look that reflects its rich heritage while setting the stage for future growth. The rebranding provides an opportunity for the full-service, Chicago-based bank to further grow and continue evolving into a national banking leader.

“We believe the time is right to broadly communicate the things that set us apart: a strong foundation, profound trust, in-depth financial and banking expertise, and highly personalized and responsive service,” says Nick Weaver, ABOC president and chief operating officer. “Through this rebranding, we will re-energize the bank, re-introduce it to the …