Ally Financial launches new fan experiences for U.S. Womens Open designed to uplift women’s golf | Golf News and Tour Information [Video]

After announcing a partnership with the USGA, Ally Financial continues to make good on their promise to invest in women’s sports with their launch of three new fan experiences at the 2024 U.S. Women’s Open.

“The product of women’s sports has not just gotten good, it has been good for decades,” says Stephanie Marciano, head of sports and entertainment marketing at Ally Financial. “And we, as an industry, are finally meeting the moment.”

During Wednesday’s practice round, Ally Financial hosted “Golf with US,” a women’s golf clinic where local female collegiate athletes received golf instruction from Lancaster Country Club’s teching staff. In addition to receiving professional instruction, the female athletes were also introduced to women who have made golf an asset in their lives.

“Think about the amount of business that gets done out on the golf course,” Marciano says. “We want to put golf clubs in these athletes’ hands …