With the Paris 2024 Olympics in action, Mediaweek is catching up with the standout brand partners powering the Summer Games to hear first-hand from their marketing guns about running campaigns on the world’s biggest sporting stage. Today, we’re with Shez Ford, chief general manager, consumer of Australian Olympic and Paralympic Team partner, Allianz.

What does being an Olympic partner mean for Allianz?

We believe that good partnerships bring people together, creating a sense of community and connection. Our local and global Olympic and Paralympic partnership does just that.

For Allianz, sport has always been in our brand‘s DNA, and this partnership connects to our purpose with the Olympic and Paralympic visions of building a better and more inclusive world through sport. The 2024 Games are expected to attract 15 million visitors, with billions expected to watch the Opening Ceremony and the competitions live around the globe. …

Watch/Read More