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ALL SET FOR A SUNDAY DUEL AT THE LOUIS VUITTON 37t… America’s Cup Shotoe New Zealand [Video]

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Global Marketing Strategies

After the razzmatazz, colour and spectacle of dock-out in the Port Vell, Barcelona yesterday, day two of the Louis Vuitton 37th America’s Cup Match is very much a down-to-business day. The sentiment from the sailors was that this is a far tighter Match

Ian Roman / America’s Cup

For Emirates Team New Zealand it was the perfect start. Two wins from two and a display of manoeuvre execution, strategy and focus that is the mark of this ultra-proficient defence. To beat them, INEOS Britannia know that they will have to get under their skin, mix it close and force a way into the lead.

Overnight the engineers, coaches and technicians will have been analysing every facet of each other’s performance in the hope that their team can come out slugging today.

It’s an intriguing battle for the world’s oldest sporting trophy and one befitting of the competition’s tradition and values so all eyes today are …

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