All of the winners from The Drum Awards for Advertising 2024 [Video]

Taking home the top prize, the Grand Prix, is FCB Chicago for its ‘The Last Barf Bag’ campaign for anti-nausea brand Dramamine. The lighthearted, 12-minute mini-documentary looks at the eccentric subculture of air sickness bags, profiling collectors and tracing how use of barf bags has diminished as Dramamine has become more popular.

The recipient of the President’s Award, meanwhile, as chosen by jury head Liz Taylor, global chief creative officer at Ogilvy, is David Madrid for its work with JCDecaux. Looking to demonstrate the effectiveness of Metro advertising and show how it can create a buzz, David Madrid highlighted how well-placed ads in high-traffic areas could penetrate public consciousness and generate significant word-of-mouth.

The concept was simple yet powerful: showcase Marina Prieto, an endearing centenarian with a zest for life, in various everyday scenarios. From …