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All aboard for a tale of two cities! My Nottingham News [Video]

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Global Marketing Strategies

Bus travellers between Derby and Nottingham are being offered a cheaper ticket to attend top summer attractions in each city.

The new Metro ticket will provide a £1 saving on any trentbarton route for people going to selected events marks the formal launch of the Metro Strategy, strengthening co-operation between the two cities.

The strategy sets out a vision of what Derby and Nottingham City Councils want the area to look like by 2030:

  • Enterprise – promoting Derby and Nottingham world-wide, supporting businesses to innovate and find new markets
  • Talent – ensuring a suitably skilled workforce through education and training
  • Connectivity – improving accessibility through better transport links
  • City Living – supporting a modern urban lifestyle and vibrant city centres through leisure, culture and sport

The Derby-Nottingham Metro Strategy 2030 has been launched after consultation confirmed public support for it. Three quarters of people agreed both cities would benefit from working together more …

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