Alaska Airlines becomes first U.S. airline to launch electronic bag tag program [Video]

Today, we’re announcing that we will become the first U.S. airline to launch an electronic bag tag program later this year. 

Electronic bag tags will allow guests to skip the step of printing traditional bag tags at the airport. Travelers will be able to activate the devices from anywhere—their home, office or even car—up to 24-hours before their flight through our mobile app. 

“This technology allows our guests to tag their own bags in just seconds and makes the entire check-in process almost all off-airport,” said Charu Jain, senior vice president of merchandising and innovation at Alaska.”