Alarm Bells Ring After K-Pop Label “Generates” Soloist’s Voice For Their AI Character Without Her Permission [Video]

The topic of artificial intelligence and its uses has been controversial in K-Pop spaces for over a year now — and this latest development might have just proven why. With many fans terrified of what could happen to their favorite artists if labels start using AI for more than just incomprehensible generated images on music videos, what happened to soloist Soha can serve as a warning to everyone in the industry.

Soha, also known by her full name, An Seo Hyun, is an independent singer-songwriter. Some may remember her from her time in the pre-debut girl group White Witch, others from her brief appearance on the survival show Burn Up 30. Regardless, Soha has been active in the music scene since her debut in 2020. The 20-year-old singer has gone through much in her unstable career, but nothing like what happened to her after becoming a vocalist for a new …