Airport’s New Hug Time Limit Sparks Debate: Is Nothing Sacred? [Video]

A New Zealand airport has sparked quite the debate over its new “max hug time” signage at its drop-off zone. 

In a press release shared by Dunedin Airport at the end of September, it was announced that there would be a three-minute limit on the amount of time travelers have to say goodbye to their loved ones. 

To impose the new rule, the airport, located in Momona, New Zealand, installed signs at the drop-off location that read, “Max hug time 3 minutes,” followed by, “For fonder farewells, please use the car pack.” 

The airport’s CEO, Daniel De Bono, explains the reason for the new signs in a statement shared with PEOPLE. 

“We’ve recently relocated our drop-off zone to improve safety and traffic flow at Dunedin Airport. To keep things moving smoothly, we’ve installed new signage, including the ‘Max hug time 3 minutes’ sign,” De Bono says. “It’s our way of being a little …