AI translations, IndexNow in Site Audit, and more (Jun 2024) [Video]

This month we’re introducing AI translations, IndexNow in Site Audit, Share of Voice and Traffic value charts, and more.

Let’s get right into it.

https://www.youtube.com/watch?v=ibpRzdyPrHk&ab_channel=AhrefsProductUpdates

Impressions metric

We’ve added a new metric called Impressions in the General and Organic search views in Overview. Impressions shows you the number of searches that your target receives for keywords that it ranks for in the top 10.

Share of Voice & Share of Traffic Value charts

We’ve also added two incredibly useful charts in Overview – you’ll see them when using Competitors mode.

The first one, Share of Voice, shows your target’s organic search market share over time as compared to the competitors you’ve specified.

The second, Share of Traffic Value, shows the same but instead of traffic, it focuses on the total paid cost of that traffic.

You can use these charts as a great starting point for analysis …