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AI success through data-driven insights and process optimization [Video]

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Global Marketing Strategies

As artificial intelligence becomes more integral to enterprise operations, the focus on process intelligence and data-driven insights is stronger than ever.

Companies increasingly use advanced AI tools to optimize workflows and navigate complex challenges. At the heart of this transformation is the ability to gather, analyze and apply data efficiently, with process mapping playing a pivotal role in making AI initiatives successful.

“I think what we see most is if you look at [large language models], what they’re doing … they’re just fundamentally lowering the barrier,” said Manu Haug (pictured), field chief technology officer of Celonis SE. “You have the same information as before, but before that, you needed an absolutely super duper expert to help you solve the problem. Now you have access to a technology that actually makes it possible for you and me to optimize.”

Haug spoke with theCUBE Research’s Rob Strechay and Savannah Peterson at Celosphere24, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. 

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