AI, search and the media shape a future of invisible older people [Video]

The Secret Little Agency’s Ludovica Damonte reflects on how the industry can do better to represent older people as they truly are.

As marketing and advertising professionals, we’ve all been there. You’re building a presentation deck, filling it with strategies and creative ideas. All that’s left is to make it sing with some eye-catching imagery. If you have a stock photo subscription, great. If not, it’s off to Unsplash for something that doesn’t scream “stock.” And when those options run out, you turn to Google Images.