AI redefines customer centricity, beyond language, region for IndiaMART: Nikhil Prabhakar [Video]

In this conversation, Nikhil Prabhakar, CIO, IndiaMART leads us into the online marketplace’s endeavours for a connected ecosystem of buyers and sellers, and how they leverage AI, cloud tech and cybersecurity to take business to greater scales.

Credit: IDG

In a short span of 28 years, IndiaMART has emerged as India’s chosen B2B marketplace and has increased ease of business while simultaneously creating a connected marketplace for all buyers and suppliers across the country.

With a renewed focus on micro, small and medium enterprises, the company has now oriented towards digital inclusion through their platform. At the helm of efforts is Nikhil Prabhakar, CIO, IndiaMART, who dives in-depth into how the e-commerce platform is creating systems where market players can be more digitally savvy, using AI for optimized buyer-seller connections and how robust technology has them poised to scale their business until sky is the limit.

Pairing robustness with scale

IndiaMART’s enterprise is vast, boasting of 20 crore registered …