Artificial intelligence has been utilised to generate images that depict what Brits perceive as ‘healthy’ – a slim, toned man and woman with glossy hair and radiant skin, both engaged in physical activity.
The figures are non-disabled and unrestricted in their mobility, mirroring the findings of a study into the perceptions of health among 2,000 adults.
Additional characteristics associated with a ‘healthy person’ include good posture, ease of movement without aids, and low body fat. However, while over half (54 per cent) of respondents consider themselves healthy, one in five (20 per cent) confess they don’t fit this stereotypical image.
The research and images, part of Bupa’s ‘Health is…’ campaign, reveal that 43 per cent believe this health stereotype neglects diverse body types and abilities.
To highlight the individuality of health, those using a tunnel in St Pancras leading to the Eurostar will see a powerful visual representation of their …