Join us for a transformative 30-minute webinar, “AI-Driven Attribution for a Privacy-First World,” where cutting-edge AI meets data privacy to revolutionize how marketers measure success.
Hosted by Joel Breen, CRO of Overdrive Interactive, and Jeff Greenfield, Co-founder and CEO of Provalytics, this session will explore how AI is driving a shift beyond outdated last-click attribution models and offering a more comprehensive and privacy-respecting view of your marketing performance.
What You’ll Learn:
1. AI-Driven Attribution – Discover how AI can deliver a holistic view of your marketing efforts while safeguarding user privacy.
2. Moving Beyond Last-Click – Understand the limitations of last-click attribution and how AI replaces invasive tracking methods for more accurate insights.
3. Practical Insights – Walk away with actionable strategies to elevate your marketing results using privacy-first, AI-driven solutions.