LAS VEGAS — While AI has made significant headway on the creative side of advertising, its potential for measuring and optimizing ad performance is just beginning to be realized.
The use of artificial intelligence could transform the way brands measure and optimize their impact – but, here, the technology is still in its early days, according to Tyler Fitch, SVP of partnerships at AdRise, Tubi.
In this video interview with Beet.TV, Fitch said AI processing has accelerated the ability to optimize quickly based on different metrics and feedback, such as driving store visits or e-commerce purchases.
Combining content and creative for the best experience
Within Tubi, AdRise is the tech platform that powers ad inventory across Fox’s OneFox footprint.
AdRise also works with partners like XR Extreme Reach to understand brands’ needs and cater to them on the creative side.
“We actually have to help the AI when we work with our partners like that, to make it even better,” …