By Tripp Mickle
After ChatGPT came out in 2022, the marketing team at Reckitt Benckiser, which makes Dettol and Mortein, was convinced that artificial intelligence technology could help its business. But the team was uncertain how, so it turned to Boston Consulting Group for help.
Reckitt’s request was one of hundreds that Boston Consulting Group received last year. It now earns a fifth of its revenue — from zero just two years ago — through work related to AI.
“There’s a genuine thirst to figure out what are the implications for their businesses,” said Vladimir Lukic, Boston Consulting Group’s managing director for technology.
Microsoft boss Satya Nadella: Big Tech’s Age of AI has turned into a boon for corporate consultants.Credit: Bloomberg
The next big boom in techis a long-awaited gift for corporate consultants. From …