AI and small business: expert answers to 7 burning questions [Video]

Even though AI systems are already in action on phones, photos and even fridges, it can be daunting to take the first deliberate steps to deploy an AI tool in your own business. However, those who are leaving AI untapped risk being left behind. 

We tapped human experts in AI to explain what that means for small business owners.

How can AI benefit my small business?

Duncan Taylor, Director of Financial Services at Microsoft ANZ, nominates marketing and communications as a key area where AI can help. “You can automate a lot of the marketing content generation, a lot of the email engagement,” says Taylor. “AI can create more capacity in your business. By getting AI to do some of the more mundane tasks, you’ll free up the precious, limited resources you’ve got to focus on growing your business and driving value.”

Why should I care about AI right now – there’s enough to think about already!

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