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AI and AEM: Revolutionizing Content Strategies [Video]

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Global Marketing Strategies

In an era marked by exponential digital growth, the integration of Artificial Intelligence (AI) into content management platforms like Adobe Experience Manager (AEM) is transforming the way organizations approach content creation and delivery. Bhanu Phanindra Babu Gogula, who has published extensively on AI-driven content innovations, introduces compelling strategies to leverage AI capabilities for streamlined and impactful content experiences.

The Evolution of Content Management

The content management industry has witnessed significant expansion, with market size projections increasing from $35.9 billion in 2022 to an anticipated $105.1 billion by 2028. This growth highlights the urgent need for companies to adopt advanced tools that meet consumer expectations for personalized and efficient content experiences. The integration of AI into AEM has proven essential, automating routine tasks while delivering tailor-made content across diverse channels.

Automating Tedious Content Tasks

AI in AEM transforms content management by automating routine processes, freeing resources for strategic efforts. Features like intelligent image tagging, which cuts tagging time by 70%, and …

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